Herd Advance was established in 2018 by co-founders Murdoch Duncan and Jilly Grant. As beef farmers in the heart of Aberdeenshire, we understand the challenges that cattle farmers face daily. This understanding leads us to develop innovative on-farm tech and systems to improve herd management.
Herd Advance was founded to create an opportunity to share these technologies and systems in support of the beef sectors drive to improve efficiencies, reduce carbon footprint and increase profitability.
Our innovative Stockman herd solution provides our customers and end-users with a system that enables them to digitise their herd, drive growth performance, increase health identification, improve labour efficiency and health and safety.