About Us

Herd Advance was established in 2018 by co-founders Murdoch Duncan and Jilly Grant. As beef farmers in the heart of Aberdeenshire, we understand the challenges that cattle farmers face daily. This understanding leads us to develop innovative on-farm tech and systems to improve herd management.

 

Herd Advance was founded to create an opportunity to share these technologies and systems in support of the beef sectors drive to improve efficiencies, reduce carbon footprint and increase profitability.

 

Our innovative Stockman herd solution provides our customers and end-users with a system that enables them to digitise their herd, drive growth performance, increase health identification, improve labour efficiency and health and safety.

 

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News & Updates

  • Great start to the year with Herd Advance delighted to be joining the CMS Law equIP #CMSequIP programme in Scotland. Working with IP rich start-ups to support their scale-up and growth in 2021. Herd Advance is developing technology which allows farmers to digitise their herd,......

  • Herd Advance are delighted to receive this year’s Royal Highland Show Silver Technical Innovation Award for their Stockman herd management system. Herd Advance Director, Murdoch Duncan said it was a great achievement, recognising the innovation and technology involved in developing the Stockman but also supporting......

  • Coverage in Press and Journal following presentation of the Stockman at the ONE Future Farming event: Hoping to officially launch at the Royal Highland Show later this year, the Stockman weighing system developed by Herd Advance was previewed yesterday at an Opportunity North East (ONE)......